CARIAD has a fantastic day at the Millennium Centre today facilitating Connected Studio developing ways of making classical music more accessible to audiences through digital content and platforms. We also learned about new technologies and ideas to further establish links between academia and the media. We were reunited with Peter from PDR, Emily from School of Education and Katherine from CSAD.
We had an eventful day designing our new ‘Classy App’, a prototype to condense and consolidate some of the content on BBC 3 Radio, to renew and reinvigorate an audience with an interest in classical music but perhaps a bit shy about taking those initial first steps into the genre. Thank you Connected Studio, BBC, Hannah, CEWN and everybody else organising such a successful dynamic day, lots of possibilities!
and Gary Beauchamp from CARIAD had an informative morning at The Atrium this week, collaborating on the latest CEWN event, scoping potentials for creative knowledge exchanges under the title ‘Living Longer, Living Well’. It was an eventful morning, developing persona profiles and brain storming early ideas and interventions for our scenarios.
We are looking forward to seeing how the projects develop especially since so many important issues were raised. Questions asked included ‘what is classical music’, ‘why is it called classical’. The elitist attitude and the accessibility of classical music for all demographics was also on the agenda, certainly some meaty food for thought. Thanks to all involved for hosting such an interdisciplinary day and facilitating in bridging gaps between academia and the media. Take a look her for details of the pilot projects 
